Executive summary

July 1st – Awingu launches its competitive upgrade program: Migrate 2 Awingu. With this program, businesses that are using alternative solutions such as Citrix, Parallels, VMWare, etc. can benefit from a “3+1” promotion, meaning that if you buy 3 licenses, you get the 4th one for free. This competitive upgrade program is valid from July 1st 2019 until Dec 15th 2019. For details on the steps to take, and applicable conditions, click here.

Awingu provides a ‘turnkey’ browser-based Unified Workspace solution with all features built into the same product and price: remote access to Windows & Linux apps, Desktops, VDI’s in HTML5, file access and sharing, Reverse Proxy, Multi-Factor Authentication (MFA), encryption, load balancing, usage auditing and more. The beauty of this is that everything runs on a single virtual appliance with a very simple gateway-like architecture. It’s connected to your back-end services via standard protocols (e.g. RDP, WebDAV, CIFS, …). This means that your setup (migration) will be simple and straight-forward. And so will your upgrades and maintenance activities.

We already offer a very solid pricing and TCO proposition. Now, we are making it even stronger.

The rest of this post will dig a bit deeper into Citrix and how it compares to Awingu.

About Citrix

Citrix has a long history. Founded in 1989 by Ed Lacobucci in Richardson, Texas, it began developing a remote access product for Microsoft Operating systems. It actually licensed source code from Microsoft already in those days. From there, Citrix grew into a market leading position in thin clients and remote access technology.

Since then, a lot has happened. Leadership teams, shareholders and strategies have changed. In the past years, Citrix has re-focused its product portfolio with the sale of the GoTo suite (GoTo Meeting) to LogMeIN in 2016/7. However, with this ‘leaner’ portfolio they still boast a large portfolio of products & bundles, and a pretty complex price lists with 1000’s of items. Today, Citrix has a heavy focus on their cloud-based solutions. This, in turn, often translates into increased prices and squeezed margins for the channel.

While we can only have the utmost respect for what Citrix has been for this industry, today, they carry a lot of their ‘legacy’ with them. That leads to complex pricing and a complex product.

Comparing Citrix & Awingu: apples and apples… sort of

We often get the question: how does Awingu compare to Citrix. The expectation is a list of features. The reality is a lot more complex. As you can understand from the introduction, there is no such thing as ‘Citrix’. It’s many products & bundles, each with their own pricing conditions and technical consequences (read complexity). At Awingu, we strive for a very simple and zero-complexity model.

      • a ‘gateway-like’ architecture. All features run from the same Virtual Appliance. One single component to install & maintain which gives a lot of simplicity in operations
      • The browser as a client. That was the goal when Awingu was built. Not as a back-up or a nice to have.

Simple and competitive pricing: we have 1 single product that includes everything. It can be consumed in 3 different model. As the table below will show, Awingu is a similar apple to Citrix, but it’s not the “same” apple. It doesn’t cover “all” of the features, that’s true. But Awingu does provide a better fit for organizations based on today’s workstyle needs and demands, addressing both IT & end-user challenges.

From that perspective, Awingu is probably best comparable to Citrix Workspace Premium. The price points are, however, completely different.

Comparing Awingu to Citrix at a bird’s view

As the picture shows, Awingu strives to be a complete and turnkey solution.

Awingu has at least a basic flavour of every functionality built-in, and is at the same time open enough to integrate with feature-specific products in the market. MFA (Multi-Factor Authentication) is a nice example. Awingu offers a built-in solution for One-Time Password and time-based password 2nd factor authentication. It works with appssucg as ‘Google Authenticator’ and ‘Microsoft authenticator’ on your phone. If for some reason this is not enough, you can still use other services (e.g. Duo Security, Azure MFA) that can easily be connected into Awingu.

Another example is device management. Awingu in its pure form doesn’t require device management as end-users securely log in via the browser on managed or un-managed devices. No local receivers or apps need to be installed or managed. But if you have specific reasons to require, for example, device-based context awareness then our partnership with BlackBerry may be of interest to you.

By the way: this also means Awingu doesn’t cover ‘all’ features which Citrix provides. For example, we don’t have a local agent on end-user devices, we don’t provide back-end provisioning (but you can use Citrix Provisioning Services with Awingu), we don’t provide network optimization tools such as Citrix Netscaler (/ Gateway).

For every release we ask ourselves: will this add complexity for the end customer/channel partner, and what benefit does this complexity add for the end user?

Why move to Awingu?

(this section was updated on October 28th, 2020)

The main drivers are listed here:

  1. Save up to 80% on license costs. Citrix is a great collection of technology, but it comes at a (high) price. Some examples.
      • Up to 73% less expensive in a Greenfield setup . In this example we assume the Citrix Workspace bundle 2018 on-prem (perpetual, concurrent user) with 3 years of CSS Select (Customer Support Service): the cost in Citrix is approx. 1112€/concurrent user in recommended end-user pricing. For Awingu this cost is 301€/concurrent user (perpetual license).
      • Up to 25% less expensive for license renewals : in this example we assume CSS Select for ‘Virtual Apps + Virtual Desktops in the Premium edition’ over a 3-year period. the recommended Citrix price is 401€/concurrent user. Compared to this, the Awingu ‘concurrent use annual subscription’ is still a decrease of 25% (300€ = 3 years * 100€/user). If compared to the Awingu concurrent perpetual licensing the benefit is similar over a 3 year period. If we take a longer horizon, the license-cost benefit becomes even more advantageous. Noting that in this Citrix scenario, you might still require another solution for File sync & share, for the reverse proxy, … etc.
  1. Zero-complexity “turnkey” solution

 As we highlighted in the above section, Awingu comes packed with a lot of features as part of one single solution (and price). Have a look at the architecture and feature list for more details. Awingu can work with such a simple gateway-alike architecture because it relies on industry standards such as RDP, WebDAV & CIFS.

In the Citrix world, you either buy the separate solutions, or the full bundle (/suite). You would need to manage those different components. Furthermore, Citrix has developed its own protocols such as ICA (former MetaFrame Presentation Server). This requires additional agents to be installed (and managed) on the app servers.

The image below gives an overview of ‘a’ Citrix based deployment with XenApp & XenDesktop. The picture clearly shows the large number of components required to be setup, managed and maintained Below is a picture of an Awingu architecture.

Example: Citrix deployment architecture (source)

Example: Awingu architecture covering Remote App & Desktop Access, Reverse proxy access, File access & MFA

3. Hassle-free migrations

Given Awingu leverages standard protocols, it also means ‘sliding’ Awingu into an existing “Server Based Computing” environment is typically straight forward. This includes businesses running Citrix Virtual Apps & Virtual Desktops as Citrix ICA protocol in fact sits on top of RDP. Implementing Awingu typically requires these 3 simple steps:

      1. Download and install the Awingu Virtual appliance
      2. Add non-admin users to directly access user group
      3. Enable RDP policy in Citrix Studio
      4. Optional: uninstall Citrix software from app servers

Read this in more detail here.

Do you wish to find out more about how Awingu compares to Citrix?

About the author
arnaud square
Arnaud Marliere
Chief Marketing Officer